Jiro Sushi is a new brand, a sushi bar built on the emblematic ‘Japanika’ booth space at the corner of Rothschild Blvd and Allenby St., Tel-Aviv. The brand language is minimalistic and bold, of high quality yet very accessible. The design was inspired by the iconic Tel-Aviv International Style buildings. The deeper we found ourselves in the design process, the more we reduced the visual language, resulting in a black and white colour system, using typography as the central means to reflect simplicity and the Tel-Avivian urban state of mind. The branding process included logo, symbol and packaging design, as well as visual language.

Credit: Hagar Erez, Gal Brin (Design Team), Ran Golani (Photography)